Datalink has pretended and falsely claimed on its numerous websites that it was the manufacturer of the DL2000, DL3500 and many other DL products. As was discovered at the beginning of these legal proceedings, they went beyond to false website claims to actually covering up the Equustek name and country of origin on the products as shown below:
During 2007, Datalink secretly began to replace Equustek products with the poorly copied GW1000 and claiming that this was a replacement for their own products. When customers ordered a DL product, they would send out the GW1000 claiming that it was a replacement and that the DL products were obsolete. They set up a secret, unsearchable website that had the Datalink GW1000 on it, but did no actual public announcement of the Datalink GW1000 until Equustek terminated the relationship and began legal proceedings in January 2011.
Below is an excerpt from Datalink’s response to the information provided on this website:
DataLink’s GW1000 Response to Competitor’s Copycat Domains
DataLink manufacturers & sells the GW1000 gateway. A competitor has created similarly named DataLink and GW1000 websites and are making false statements about our companies’ operations and products in an attempt to harm our reputation. Unfortunately, we have learned that defamation on the internet is difficult to stop and trust that the reader would suspect the motives and content of a competitor’s website that uses domain and product names similar to ours in order to defame our products,business and services.
Interesting that Datalink is upset about others using domain names similar to their products.
Datalink has had the following websites for years:
and others, which are all Allen-Bradley products.
In the interest in fairness, we offer this log below for Datalink to contest any false statements on this website.
Jan 25, 2012 – Log Started
Feb 2, 2012 – No Response from Datalink yet
Jan 2, 2015 – No Response from Datalink yet
Equustek is offering customers who had ordered one of our products from Datalink and were switched to a GW1000 device this time limited offer:
If a customer can demonstrate by Purchase Order or correspondence that they had intended to purchase an Equustek product, (which is any of the DL products being falsely advertised as Datalink products such as the DL3500, DL4500, etc.), we will exchange the GW1000 product for the equivalent proven Equustek product at a cost of $499.00 US.
Please contact Equustek for details at firstname.lastname@example.org
Note that this offer does not imply that Equustek is responsible in any way for the actions of Datalink in misleading the marketplace.